另外 8 一嘴，backtype 被 twitter 收购了，收购过程中， 因为作者的这个 celery 轮子吹得太好，twitter 展示了极大的兴趣，极大提高 backtype 被收购估值

> During acquisition talks I announced Storm to the world by writing a post on BackType's tech blog. The purpose of the post was actually just to raise our valuation in the negotiations with Twitter. And it worked: Twitter became extremely interested in the technology, and when they did their tech due-diligence on us, the entire due-diligence turned into a big demo of Storm.
> The post had some surprising other effects. In the post I casually referred to Storm as "the Hadoop of realtime", and this phrase really caught on. To this day people still use it, and it even gets butchered into "realtime Hadoop" by many people. This accidental branding was really powerful and helped with adoption later on.



所以喷 celery 烂，光拿出替代品是不够的，还要得会包装，会营销。