[北京][多邻国][HR 直招]Senior Marketing Manager, China, Duolingo English Test

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这是一个创建于 320 天前的主题，其中的信息可能已经有所发展或是发生改变。

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***关于多邻国

我们的使命是创造全世界优质且平等的教育。

多邻国是全球语言类下载排名第一的 APP 。通过口碑传播，在全球积累 5 亿用户，每天完成超过 50 亿次语言练习。中国用户超干万。平台提供英语、日语、韩语、法语、意大利语等 40 余种语言的免费学习。

除了语言学习，多邻国还开发了识字 APPDuolingo ABC 和英语水平认证考试 Duolingo English Test 。

***我们有行业领先的福利待遇：

有竞争力的薪资和股票
27 天年假，4 个月陪产假
自我价值展现和上升空间
灵活办公时间无打卡
年度全员加勒比海之旅
工作日免费午餐，吃什么你来选
高端医疗生育保险，享受品质生活
绿色出行补助，每月几百也是爱

We are looking for a creative and energetic marketer with solid experience developing and implementing marketing campaigns to accelerate the Duolingo English Test growth in China—the world’s biggest source market for international students studying abroad. As a core member of our global organization, the ideal candidate will not only be an outstanding, self-motivated leader, but also a proactive and team-oriented communicator.

***You will...

Leverage market insights to develop and implement a marketing plan—including social media, PR, influencers, performance marketing, events, and other channels—to grow brand awareness and Duolingo English Test takers in China.
Manage agencies or contractors required to generate compelling content and collateral and execute growth campaigns
Launch integrated marketing campaigns in key seasons to amplify brand awareness and drive growth
Grow followers and engagement for Duolingo English Test social media accounts
Drive a market-specific media relations strategy to ensure PR coverage is achieved in long-lead media and that we can jump on short-lead opportunities
Act as a local spokesperson sourcing and handling speaking opportunities in China for yourself and relevant executives
Analyze the results of the local marketing efforts and adjust the plan as required
Develop localized messaging and positioning for updates about the test, supporting resources, and accepting institutions

***You have…

5-8 years of consumer marketing experience, preferably at global consumer technology companies and/or ad agencies
Experience in conceiving, developing, and overseeing full-funnel marketing ideas throughout their cycle
Experience in project management, budget planning, and tracking
Track record of achieving great results with ideas rather than large budgets
Expert storyteller, with proven writing skills and the creativity to create compelling student-centered narratives
Building strong HQ relationships and influencing effectively for local market needs
Cultivate strong cross-functional relationships to collaborate effectively with other teams, driving overall business growth and success
Excellent English speaking and writing skills, and attention to detail
Strong grasp of consumer, technology, and cultural trends in China. A strong understanding of motivators for students, especially those who want to study abroad

***Exceptional candidates will have...

Passion for our mission to lower barriers to education with technology
Previous experience working or studying in an English-speaking environment
Familiarity with the English testing & study abroad market in China
Strong analytical skills, with the ability to combine data and creativity in ideation and campaign management

16 条回复 • 2024-03-07 09:59:06 +08:00